Xlash is a community-driven beauty brand from Stockholm. It all started in 2012 with an award-winning lash serum – and since then we have grown into so much more. Today we create products for everyone who loves beauty and wants to build smart routines for lashes, brows and the area around the eyes.

We are passionate about innovation and use the best from the beauty world – like Korean hydrogel technology and lash and brow serums that are manufactured in the heart of Lund. Our products feel like magic, but you can always trust that they are backed by science and beauty experts.

La Suede Beauty is the distributor of XLASH in UAE and a company founded by Charlotte Holmberg. With over 20+ years of experience in Beauty Industry Charlotte decided to take Premium Nordic Brands to the UAE and GCC market.